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Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Zhuoer Zhang

    (Polytechnical University, The Middle School Attached to Northwestern)

Abstract

Taylor Swift is one of the most influential celebrities in the 21st century in many ways. Behind her success, not only should her song writing skills be studied, her commercial ideas and advertising skills are also crucial to be researched. By looking at data from official websites about Swift’s album sales, ticket sales, and streams, this article aims at studying Swift’s commercial styles and combining Swift’s experience with economic studies. In the end, some factors contributed to Swift’s business and some characteristics of Swift’s re-recording works are concluded. Analysis of this topic can encourage younger artists to gain reputation and revenue at the same time and inspire more artists to fight for their own rights and ensure their profits.

Suggested Citation

  • Zhuoer Zhang, 2022. "Research on Music Album Sales and Commercial Economic Value: Taking Taylor Swift as Evidence," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 3-8, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_2
    DOI: 10.2991/978-94-6463-036-7_2
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