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Business Strategy and Risk Analysis in Blind Box Economy - a Case Study of POP MART

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

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  • Xiaoqi Jian

    (Jinan University-University of Birmingham Joint Institute, Jinan University)

Abstract

With the explosive popularity of blind boxes in China, more and more companies have started to develop the ‘blind box +’ business. Nowadays, the market has shown a phenomenon of “everything can be sold in a blind box” and blind box products gradually grow to the peak of consumption with some problems arising. This paper takes Pop Mart, a leading blind box company, as an example, using PEST analysis to explore some macro factors, SWOT analysis, and financial data analysis to study the internal ones, to reveal its business strategies and the risks involved, then proposes sustainable development practices to provide a reference for strategic adjustments of both Pop Mart and related companies in the context of the blind box economy.

Suggested Citation

  • Xiaoqi Jian, 2022. "Business Strategy and Risk Analysis in Blind Box Economy - a Case Study of POP MART," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1257-1264, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_186
    DOI: 10.2991/978-94-6463-036-7_186
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