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The Pros and Cons of Influencer Marketing

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Jiacheng Wu

    (RDFZ Kings College School)

Abstract

ABSTRACT Due to the rise of the Internet in today's society, more consumers will choose to buy goods on the Internet. This has also led to the expansion of online celebrity marketing. With the development of Internet celebrity marketing, it will not only bring benefits to the society, but also bring disadvantages. Therefore, this article will use literature analysis to analyze the advantages and disadvantages of online celebrity marketing. In the process of research, we find the benefits of online celebrity marketing: it can bring employment conditions to more people, help more poor people get rid of poverty and become rich, and it can bring more consumption choices to consumers. But the ensuing price instability, and the quality of the instability so that the network celebrity marketing vice has two sides. And in the future, Internet celebrity marketing will likely have a more far-reaching impact.

Suggested Citation

  • Jiacheng Wu, 2022. "The Pros and Cons of Influencer Marketing," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1093-1097, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-036-7_161
    DOI: 10.2991/978-94-6463-036-7_161
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