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The Application of the Framing Effect on Speeding Intervention: A Review on Previous Studies

In: Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022)

Author

Listed:
  • Haoqi Pan

    (The University of Sydney, School of Economics)

Abstract

ABSTRACT Speeding is a universal and detrimental problem in many countries, leading to casualties and enormous social costs. Intervention and prevention of speeding are essential, including using the framing effect. The framing effect denotes the effect of rephrasing the problem that individuals face. It triggers other heuristics like loss aversion. Together with the triggered heuristics, they alter people’s behaviour. Framing could affect multiple steps in the decision-making process, guaranteeing wide applications. This article reviews two major applications of the framing effect on speeding prevention. Firstly, it reviews and compares the effect of a gain-framed message and a loss-framed message on speeding prevention. The second application is a re-framing of the speed limit. It might also be effective in reducing the speeding problem. After analysing the merits and shortcomings of current applications, this review provides further suggestions for future research in this field.

Suggested Citation

  • Haoqi Pan, 2022. "The Application of the Framing Effect on Speeding Intervention: A Review on Previous Studies," Advances in Economics, Business and Management Research, in: Yushi Jiang & Yuriy Shvets & Hrushikesh Mallick (ed.), Proceedings of the 2022 2nd International Conference on Economic Development and Business Culture (ICEDBC 2022), pages 1065-1071, Springer.
  • Handle: RePEc:spr:advbcp:978-94-6463-036-7_157
    DOI: 10.2991/978-94-6463-036-7_157
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