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The Antecedents in Forming Loyalty in the Fast-Food Industry

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Grace Felicia Djayapranata

    (University of Surabaya)

  • Andhy Setyawan

    (University of Surabaya)

Abstract

The fast-food industry is one of the fastest-growing industrial sectors. However, as the market grows, more and more competitors are entering this industry. With the increasing number of choices, it is difficult for companies to maintain consumer loyalty. Therefore, this study investigates the factors that affect satisfaction and loyalty. Data were collected using a self-administered survey of 216 respondents. Data analysis in this study used SEM. The results of this study are three supported hypotheses and two unsupported hypotheses.

Suggested Citation

  • Grace Felicia Djayapranata & Andhy Setyawan, 2023. "The Antecedents in Forming Loyalty in the Fast-Food Industry," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 769-777, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_97
    DOI: 10.2991/978-94-6463-008-4_97
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