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“I Know What You Did During the Pandemic”

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Andhy Setyawan

    (University of Surabaya)

  • Fandy Tjiptono

    (Victoria University of Wellington)

Abstract

Although it is not the only pandemic in human history, the Covid-19 has had severe negative long-term impacts and disruptions on business and consumer behavior. The rapid and deadly transmission of Covid-19 has caused various individual responses in social interactions and personal activities. This study aims to examine how individuals have responded to the Covid-19 outbreak. Based on the Exploratory Factor Analysis (EFA) of 400 respondents, consumer behavioral actions during the Covid-19 pandemic can be classified into four categories. The typology includes (1) Complying Behavior; (2) Updating and Staying Fit; (3) Preventing and Anticipating Behavior; and (4) Avoiding and Minimizing Risks. Not only the typology provides important managerial and public policy insights into how to manage public behavioral responses during a major health-related crisis, but it also presents an opportunity for a further academic investigation into the determinants of such behavioral actions.

Suggested Citation

  • Andhy Setyawan & Fandy Tjiptono, 2023. "“I Know What You Did During the Pandemic”," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 754-759, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_95
    DOI: 10.2991/978-94-6463-008-4_95
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