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The Factors That Affect Tourist Revisit Intention of Sanur Bali Beach

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Ni Ketut Sonia Mutiara

    (University of Surabaya)

  • Indarini

    (University of Surabaya)

  • Dudi Anandya

    (University of Surabaya)

Abstract

The Covid-19 pandemic has affected the tourism sectors worldwide, including Bali, Indonesia. This study aims to identify factors affecting the revisit intention of Sanur Bali beach. It is a quantitative study using the primary data of 240 respondents. This study used a questionnaire with a target of tourist respondents who have visited Sanur Bali beach at least once in the past two years. The data processing method used in this study was Structural Equation Modeling (SEM) using Analysis of Moment Structure (AMOS) software. This study shows that destination risk and destination image have a significant effect on tourist satisfaction and tourist satisfaction has a significant positive effect on both attitude to revisit and revisit intention toward the Sanur Bali beach.

Suggested Citation

  • Ni Ketut Sonia Mutiara & Indarini & Dudi Anandya, 2023. "The Factors That Affect Tourist Revisit Intention of Sanur Bali Beach," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 740-745, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_93
    DOI: 10.2991/978-94-6463-008-4_93
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