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Predicting Digital Business Startup Intention in SEA: TPB-PC Model Test

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Christoffel Mardy O. Mintardjo

    (University of Sam Ratulangi
    University of Brawijaya)

  • Achmad Sudiro

    (University of Brawijaya)

  • Mintarti Rahayu

    (University of Brawijaya)

  • Sudjatno Sudjatno

    (University of Brawijaya)

Abstract

Digital business startups are essential engines for innovation and economic growth in Industry 4.0 era and digital civilization. These digital technology-based businesses can grow and develop rapidly when new desires and ideas arise from entrepreneurs to establish digital business ventures. This study tests the intention of the technology entrepreneur (technopreneur) to use the TPB-PC model. The sample was college students in Eastern Indonesia, as many as 200 respondents and analyzed using the RStudio data science programming language application. The results of this study provide the information needed to predict the entrepreneurial behavior of students to establish a digital startup business in the Southeast Asia region.

Suggested Citation

  • Christoffel Mardy O. Mintardjo & Achmad Sudiro & Mintarti Rahayu & Sudjatno Sudjatno, 2023. "Predicting Digital Business Startup Intention in SEA: TPB-PC Model Test," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 378-387, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_48
    DOI: 10.2991/978-94-6463-008-4_48
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