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Frugal Lifestyle Trend Among Generation Z

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Prita Ayu Kusumawardhany

    (University of Surabaya)

Abstract

This research is based on the phenomenon of Generation Z’s life as the next generation who spends their expenses sparingly due to several current global threats such as the depletion of global resources, the climate crisis, to the Covid-19 pandemic. This frugal lifestyle behavior is characterized differently and for different reasons over time. Therefore, it is necessary to understand frugal living and its relationship with Gen Z as frugal consumers’ acceptance which is also the study’s goal. Data analysis from a survey of 100 student respondents was conducted. Six dimensions of frugality studied were planning and control of spending, usefulness, deals as temptations, bargain-hunting tendency, the triumph of a good deal, and durability. The results of this study will show the relationship between frugality and behavioral intention to use.

Suggested Citation

  • Prita Ayu Kusumawardhany, 2023. "Frugal Lifestyle Trend Among Generation Z," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 331-338, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_43
    DOI: 10.2991/978-94-6463-008-4_43
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