Developing Model of Digital Leadership for the New Normal Age

The new normal is a new order created to adapt to the Covid-19 pandemic, a new habit built on adaptation to promote a clean and healthy lifestyle. The pandemic is a real-life example of a volatile-uncertain-complex-ambiguous (VUCA) world. It has resulted in huge changes in leadership and management of business entities. The goal of this study is to analyze digital leader characteristics from related digital leadership papers on the world wide web and develop a digital leader framework. Google Scholar was used as a web browser tool to collect data. The study’s keywords included digital leadership, digital leaders, digital leader characteristics, digital leader qualities, digital leader traits, leadership traits for a new normal age, and leadership skill for a new normal age. The synthesis matrix techniques with congruence index of sources technique have been used to analyze the content of the literature review. For further model development, the accuracy of essential aspects from at least three sources was required. This study discovered 61 high-quality digital leaders from seven journals. The finalized digital leader characteristics have been synthesized and analyzed by using congruence index criterion, which requires a minimum three sources. According to the findings of this study, ten characteristics of digital leaders met this criterion: innovative visionary, digital intelligence, agile, role model, diversity champion, creative, knowledge-oriented, digital talent scout, employee-oriented, and business intelligence. These characteristics were used to develop a model called “Ten Characteristics of a Digital Leader for the New Normal Age.”