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The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Rizka Ameylina Nasution

    (University of North Sumatra)

  • Iskandar Muda

    (University of North Sumatra)

  • Nisrul Irawati

    (University of North Sumatra)

Abstract

This study aims to analyze the performance of PT Pelabuhan Indonesia (Persero) Regional I as part of the Indonesian logistics chain. The efficiency and effectiveness of PT Pelabuhan Indonesia (Persero) Regional I are expected to reduce logistics costs to realize economic development in the Western region of Indonesia. Performance measurement was done through its financial performance. This evaluation measured the effect of operational performance, marketing activities, and leverage on its financial performance to identify and need to improve its performance. The object of this research was the financial statements of PT Pelabuhan Indonesia (Persero) Regional I for the period 2015–2020. Based on the DuPont method, return on equity is influenced by net profit margin, total asset turnover, and debt to equity.

Suggested Citation

  • Rizka Ameylina Nasution & Iskandar Muda & Nisrul Irawati, 2023. "The Effect of Operational Efficiency, Marketing Effectiveness, and Leverage on the Financial Performance of PT Pelabuhan Indonesia (PERSERO) Regional I," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 206-212, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_28
    DOI: 10.2991/978-94-6463-008-4_28
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