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Customer Satisfaction and Revisit Intention Modeling for Dining Restaurants in Surabaya

In: Proceedings of the 19th International Symposium on Management (INSYMA 2022)

Author

Listed:
  • Dhimas Aditya Putera Purwanto

    (University of Surabaya)

  • Siti Rahayu

    (University of Surabaya)

  • Veny Megawati

    (University of Surabaya)

Abstract

This study aims to determine the effect of Modeling Customer Satisfaction on Revisit Intention at a dining restaurant in Surabaya. The research model using structural equations was tested with partial least squares (PLS) on 267 respondents who were dining restaurant customers in Surabaya. This study shows that the antecedent of customer satisfaction has a significant positive effect on customer satisfaction. Variety Seeking Tendency, Trust, and Restaurant Reputation positive affect Revisit Intention. Service Quality and Food Quality have no significant effect on Customer Satisfaction. Atmospherics, Other Customers, and Perceived Value significantly affect Customer Satisfaction.

Suggested Citation

  • Dhimas Aditya Putera Purwanto & Siti Rahayu & Veny Megawati, 2023. "Customer Satisfaction and Revisit Intention Modeling for Dining Restaurants in Surabaya," Advances in Economics, Business and Management Research, in: Werner Ria Murhadi & Dudi Anandya & Noviaty Kresna Darmasetiawan & Juliani Dyah Trisnawati & Putu An (ed.), Proceedings of the 19th International Symposium on Management (INSYMA 2022), pages 1032-1038, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6463-008-4_128
    DOI: 10.2991/978-94-6463-008-4_128
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