Study on Compliance Strategy of the Overseas Expansion of New Energy Vehicle Enterprises in China

The Necessity and Practical Significance of the Global Expansion of Chinese New Energy Vehicle Enterprises. From a micro-level perspective, the global expansion of Chinese new energy vehicle (NEV) enterprises fulfills their intrinsic business interests while simultaneously enhancing consumer welfare. At the same time, the convergence of global technical standards and the accelerated evolution of systemic coordination are shaping a new developmental logic for China’s automotive industry—one oriented toward high-end upgrading and globalization. At the macro level, the overseas expansion of China’s NEV sector not only signifies the nation’s growing capacity in international rule-making but also represents an extension of its broader economic strategy. Currently, three primary models characterize this process: the reverse joint-venture model, the transition from “technology going global” to “ecosystem going global”, and the accelerated advancement of intelligentization. These models give rise to certain common legal risks, primarily involving technical compliance risks and market operation compliance risks. To effectively manage these challenges, it is necessary to reform and enhance the compliance strategies of Chinese NEV enterprises operating abroad. Specifically, this requires strengthening the professionalization of compliance management structures, ensuring the dynamic collection and updating of compliance information, promoting the digital and intelligent upgrading of compliance mechanisms, and advancing a conceptual shift from defensive compliance to strategic compliance. In an increasingly complex international market environment, only through maintaining rationality in model selection and continuously innovating compliance strategies can Chinese NEV enterprises achieve the transition from large-scale and volume-driven expansion to high-quality global development.