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Business Model Analysis of Chinese Internet E-commerce Companies: A Comparison Between JD and PDD

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  • Jixuan Dong

    (Anhui University, School of Economics)

Abstract

Against the backdrop of the rapid development of Chinese e-commerce platforms, different platforms exhibit distinctly different business models. To explore the characteristics of e-commerce business models, this paper draws on existing literature and financial performance analysis to examine JD and PDD across three dimensions: value proposition, value creation, and value capture. Through a review of the financial reports of both companies, this paper finds that JD primarily relies on its self-operated business, while PDD focuses on providing services platform to merchants. This offers insights for emerging e-commerce companies on how to develop by aligning their brand positioning with a suitable business model.

Suggested Citation

  • Jixuan Dong, 2026. "Business Model Analysis of Chinese Internet E-commerce Companies: A Comparison Between JD and PDD," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-719-4_4
    DOI: 10.2991/978-94-6239-719-4_4
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