Javanese Children’s Songs Preservation in Orchestra: A Cultural Acculturation Study on Guntur Nur Puspito’s YouTube Channel

The Korean Wave, or Hallyu, has become a global phenomenon in popular culture, driven by globalisation and increasingly embraced by Indonesian youth. In response, efforts to adapt traditional arts into contemporary formats have grown in the digital era, particularly through social media platforms. This study examines how Guntur Nur Puspito revives and revitalises traditional Javanese children's songs by transforming them into orchestral music and showcases them on his YouTube channels @gunturnurpuspito8107 and @orchestrajawaofficial. Using a constructivist paradigm and a qualitative case study approach, the research aims to identify the cultural adaptation strategies employed by Guntur Nur Puspito and explore YouTube's role in preserving traditional musical arts within the framework of John W. Berry's cultural acculturation model. Results indicate that Guntur employs an integration strategy, blending European orchestral arrangements with Javanese gamelan instruments, traditional costumes, and original lyrics. As reflected in thousands of positive comments and high engagement metrics, audience responses show strong appreciation, emotional resonance, and increased pride in cultural heritage. The findings suggest that social media, particularly YouTube, can serve as an effective platform for revitalising traditional culture and engaging younger audiences in a globalised media landscape.