Radical Transformations in Business Management in Light of the Artificial Intelligence Revolution between Opportunities and Challenges

This study aims to clarify the concept of Artificial Intelligence (AI) and its transformative impact on business across multiple sectors. By examining AI applications in economic institutions, the research highlights key areas where AI enhances performance, including marketing, productivity, accounting, logistics, human resources, and security, while leveraging automation, machine learning, and data analytics to enable more efficient operations, personalized customer experiences, and informed decision-making. At the same time, business administration is undergoing profound transformations driven by rapid AI advancements and global digitalization, creating structural, operational, and strategic shifts in organizations. The study also addresses challenges such as data privacy, cyber security risks, and potential job displacement, emphasizing the need for robust digital infrastructures, continuous skill development, and ethical frameworks to ensure transparency and fairness. Overall, AI emerges as a central catalyst for reshaping managerial functions, enhancing competitiveness, fostering innovation, and redefining labor market dynamics, offering substantial opportunities for sustainable growth in modern business management.