The Role of HRM Strategies in Enhancing Employee Performance Through Digital Skills Development

This research aims to determine the role of Human Resource Management (HRM) strategies in enhancing employee performance through digital skills development within the Indonesian public sector. This study addresses the urgent need for Civil Servants to possess effective digital skills in implementing e-government and facing the challenges of the Industrial Revolution 4.0 era. This research employed a qualitative approach with a case study design to pro-vide an in-depth understanding of digital skills development among employees. The Department of Population and Civil Registration of Parepare City was selected as the study location. Data was collected through indepth interviews and document analysis of relevant institutional documents. The findings indicate that the organization actively utilizes information technology in public services, necessitating employee digital proficiency. The HRM strategy for developing these skills successfully integrates formal methods (education, technical training, and workshops) and non-formal methods (self-directed learning). This development is significantly supported by conducive work environments, adequate infrastructure and applications, and strong leadership support. The study concludes that the implemented HR strategy successfully improved employee performance in public service delivery. Theoretically, the findings enrich the literature on HRM in the digital public sector, particularly regarding skill internalization. Practically, this research provides a model for public organizations to adopt in effectively developing digital skills and overcoming bureaucratic challenges in the digital era.