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Determinants of E-SIM Adoption Among Telkomsel Consumers in Indonesia

Author

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  • Bambang Mulyadi

    (Hasanuddin University)

Abstract

Indonesia’s emerging e-SIM user base faces behavioral transition challenges from physical SIM cards. Identifying adoption intention drivers is vital for business continuity. This research analyzes how Perceived Ease of Use, Perceived Usefulness, Perceived Security, and Social Influence impact Adoption Intention for Telkomsel’s e-SIM service, using descriptive research with structural equation modeling (SEM). Questionnaire data were obtained from Telkomsel customers using purpose sampling to determine the sample, then analyzed using PLS-SEM on five variables. Findings indicate Perceived Ease of Use, Perceived Usefulness, Perceived Security, and Social Influence significantly and positively influence Adoption Intention. Results recommend Telkomsel’s e-SIM service focus on enhancing perceived usefulness to boost customer Adoption Intention, thereby increasing service uptake and driving growth. These insights hold implications for service industries, emphasizing functional value and tangible benefits importance in building customer adoption. This study delivers valuable perspectives on Adoption Intention factors in e-SIM contexts, providing actionable guidance for strategic planning and customer satisfaction enhancement.

Suggested Citation

  • Bambang Mulyadi, 2026. "Determinants of E-SIM Adoption Among Telkomsel Consumers in Indonesia," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-709-5_55
    DOI: 10.2991/978-94-6239-709-5_55
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