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Work-Family Balance and Digital Transformation in HR Management: Their Influence on Employee Motivation and Performance

Author

Listed:
  • Adi Dwinanto

    (Hasanuddin University)

  • Andi Reni

    (Hasanuddin University)

Abstract

The present study discusses the effect of work family balance and digital transformation HRM on employee motivation and performance at PT. AXA Mandiri Makassar. This study is conducted quantitatively with Structural Equation Modeling (SEM) to investigate the interplay among work-family balance, digital transformation, employee motivation and employee performance. The results of the study suggest that work-family balance and digital transformation have direct positive effects on employee performance, and employee motivation mediates such impacts. Specifically, work-family balance has a direct influence on performance; likewise, digital transformation has a positive impact on motivation of staff that directly impacts performance. However, work-family balance did not have a significant direct effect on employee motivation; the mediating role of motivation was implied. This research adds to knowledge how organizational practises like work-family balance and digital transformation may boost employee performance within the insurance industry. Managerial implications are also provided for PT. AXA Mandiri and companies of the same kind that aim to enhance workers’ performance by practicing strategic HR.

Suggested Citation

  • Adi Dwinanto & Andi Reni, 2026. "Work-Family Balance and Digital Transformation in HR Management: Their Influence on Employee Motivation and Performance," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-709-5_46
    DOI: 10.2991/978-94-6239-709-5_46
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