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Business Competition Strategy Using SWOT Analysis in Dyno Toast Business in Makassar

In: Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025)

Author

Listed:
  • Muh Alfauzy Rezky

    (Hasanuddin University)

  • Otto R. Payangan

    (Hasanuddin University)

Abstract

This study aims to analyze the business competition strategy implemented by Dyno Toast in Makassar using a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis approach. The research method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Dyno Toast has strengths in the form of unique flavors, competitive prices, a well-known local brand, and a strategic location. Available opportunities include contemporary culinary trends, delivery services, and promotions through social media. However, this business also has weaknesses in the form of limited menu variations, production capacity, and a suboptimal financial recording system, as well as facing threats from tight competition, fluctuations in raw material prices, and changes in consumer trends. The results of the SWOT analysis shown, Dyno Toast’s position is in Quadrant I (Aggressive Strategy), which means the company is advised to expand, innovate products, and penetrate the market more intensively. Thus, the strategy taken can strengthen the business’s competitiveness amidst the dynamics of the culinary market in Makassar.

Suggested Citation

  • Muh Alfauzy Rezky & Otto R. Payangan, 2026. "Business Competition Strategy Using SWOT Analysis in Dyno Toast Business in Makassar," Advances in Economics, Business and Management Research, in: Mursalim Nohong & Rianda Ridho Hafizh Thaha & Muhammad Try Dharsana & Andi Tenri Harahap & Fakhrul I (ed.), Proceedings of the 10th International Conference on Accounting, Management, and Economics (10th ICAME 2025), pages 559-570, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-709-5_38
    DOI: 10.2991/978-94-6239-709-5_38
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