Operational Risk Management Analysis of the Megah Ria Decoration Services Business in Maros Regency

The wedding service industry is seasonal, labor-intensive, and highly dependent on operational readiness, making it vulnerable to various risks. In Maros Regency, South Sulawesi, many wedding decoration providers have gone out of business, yet Megah Ria Decoration Services has managed to survive for decades and remains trusted in the community. This study aims to identify the operational risks faced by Megah Ria and to formulate appropriate operational risk management strategies. The research employed a descriptive qualitative method with data collected through interviews, observations, and documentation. Data analysis was carried out using data reduction, data display, and conclusion drawing. The findings reveal several major operational risks, including equipment damage, human error, weather disruptions, and the absence of standardized procedures. To address these risks, Megah Ria applies simple yet effective operational risk management strategies, such as replacing damaged items rather than delivering poor service, repainting and maintaining metal equipment, conducting periodic replacement or purchasing of new items, and anticipating the impact of extreme weather. These strategies demonstrate how a traditional business can sustain operations through practical risk management practices. The study also explains why Megah Ria has remained resilient while many competitors have failed, and it contributes valuable insights for MSMEs in the wedding service sector to improve sustainability.