IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-709-5_141.html

Strategies for Building Customer Engagement and Brand Experience: A Case Study of Nipah Park Mall

Author

Listed:
  • Amirah Muthahhari

    (Hasanuddin University)

  • Fauziah Umar

    (Hasanuddin University)

Abstract

In an era of increasingly fierce competition in the retail industry, customer engagement and brand experience are key factors that determine the success of a business. Nipah Park Mall, as one of the growing shopping centers in Indonesia, has implemented various strategies to increase customer engagement and brand experience. This study aims to analyze these strategies and their impact on customer engagement at Nipah Park Mall. Using a qualitative approach, this study reveals that unique and interactive experiences can increase customer loyalty and create stronger relationships between customers and brands. In an evezevolving digital age, customer engagement and brand experience are key factors in retaining and attracting new customers. This journal examines the strategies implemented by Nipah Park Mall in building positive customer engagement and brand experience. Through in depth analysis, this study aims to provide insights into how these elements can be optimized to increase customer loyalty and competitive advantage.

Suggested Citation

  • Amirah Muthahhari & Fauziah Umar, 2026. "Strategies for Building Customer Engagement and Brand Experience: A Case Study of Nipah Park Mall," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-709-5_141
    DOI: 10.2991/978-94-6239-709-5_141
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-709-5_141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.