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Research on Brand Building of the Aerospace Technology Application Industry

In: Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026)

Author

Listed:
  • Junhong Hui

    (Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.)

  • Hairu Li

    (Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.)

  • Yuan Jiang

    (Beijing Aerospace Petrochemical Technology and Equipment Engineering Co., Ltd.)

Abstract

Brand constitutes the core capital for enterprises in market competition. Taking Beijing Aerospace Petrochemical as the research subject, this paper elaborates on the importance of brand building, extracts corporate brand characteristics, constructs a “four-in-one” system covering awareness, projects, technology and culture, proposes breakthrough directions including digital transformation, and summarizes three pillars of brand development, providing systematic solutions and references for the enterprise and the industry.

Suggested Citation

  • Junhong Hui & Hairu Li & Yuan Jiang, 2026. "Research on Brand Building of the Aerospace Technology Application Industry," Advances in Economics, Business and Management Research, in: Joanna Rak & Md Rabiul Islam & Noralina Omar & Dragana Ostic (ed.), Proceedings of the 2026 11th International Conference on Social Sciences and Economic Development (ICSSED 2026), pages 481-487, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-701-9_48
    DOI: 10.2991/978-94-6239-701-9_48
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