IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-699-9_30.html

Mechanisms Underlying the Spillover Effect of Digital Green Behavior Among Civil Aviation Passengers

Author

Listed:
  • Hongjun Xu

    (Civil Aviation University of China, School of Economics and Management)

  • Xueyuan Wu

    (Civil Aviation University of China, School of Economics and Management)

Abstract

Driven by China’s “dual carbon” strategy, leveraging digital technology to foster sustainable behaviors is vital for civil aviation’s high-quality development. Grounded in self-perception, self-identity, and green behavior spillover theories, this study develops a dual-mediation framework to elucidate how digital green behavior drives spillover effect of green behavior of civil aviation passengers. Empirical analysis of 474 passengers demonstrates that digital green behavior exerts a significant positive impact on green behavior spillover, with green self-efficacy and green psychological climate acting as parallel mediators. Furthermore, perceived green culture in civil aviation is found to positively moderate both mediating pathways. This research is the first to systematically reveal the underlying mechanism of the transition from context-specific participation to continuous behavioral expansion through a digital empowerment lens. It provides a robust theoretical foundation and practical guidance for airlines to optimize digital intervention mechanisms, cultivate a green travel culture, and accelerate the industry’s low-carbon transition.

Suggested Citation

  • Hongjun Xu & Xueyuan Wu, 2026. "Mechanisms Underlying the Spillover Effect of Digital Green Behavior Among Civil Aviation Passengers," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-699-9_30
    DOI: 10.2991/978-94-6239-699-9_30
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-699-9_30. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.