Digital Technology-Driven Realization of Ecological Product Value: Theoretical Logic and Practical Pathways

The realization of ecological product value represents an important theoretical and practical development in China’s ecological civilization agenda. In the context of the transition from the digital economy to the intelligent economy, digital technology is reshaping the technical and institutional foundations of ecological product value realization. However, this process still faces persistent challenges, including unclear ecological resource inventories, ambiguous property-rights boundaries, inaccurate value accounting, underdeveloped transaction mechanisms, and weak regulatory systems. To address these issues, this paper develops an analytical framework centered on “technological empowerment–mechanism reconstruction–practical pathways–governance support.” The study argues that digital technology promotes ecological product value realization through five interrelated dimensions: value identification, value accounting, value transformation, value appreciation, and governance optimization. In practice, these effects are reflected in ecological resource monitoring, intelligent accounting and rights confirmation, platform-based transactions, digital-finance support, application-scenario innovation, and intelligent collaborative governance. At the same time, the digital transformation of ecological product value realization remains constrained by weaknesses in data infrastructure, institutional arrangements, regional heterogeneity, and governance capacity. This paper suggests that further progress depends on strengthening digital infrastructure, improving institutional design, expanding application scenarios, and enhancing cross-sectoral ecological governance. The study contributes a systematic explanation of how digital technology can be embedded in the full process of ecological product value realization and provides practical insights for green transformation and high-quality development.