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Research on the Impact of Digital Technology Application on the Rural Domestic Demand Market

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  • Jingheng Su

    (Yunnan University of Finance and Economics)

Abstract

Digital technology is reshaping rural economic development and unlocking rural domestic demand for rural revitalization. Using China’s provincial panel data (2016–2021), this paper examines how digital technology affects the rural domestic demand market. Results show digital technology significantly boosts rural domestic demand by raising rural residents’ per capita disposable income, expanding rural retail sales, and improving the rural revitalization index. Mechanistically, it promotes regional marketization and agricultural labor productivity to indirectly expand rural domestic demand. Heterogeneity analysis reveals stronger income effects in eastern and high‑digital regions; central and western regions see marginal consumer market improvements; a unified national market enhances income conversion efficiency. This paper supports digital village construction and targeted policy design.

Suggested Citation

  • Jingheng Su, 2026. "Research on the Impact of Digital Technology Application on the Rural Domestic Demand Market," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-699-9_18
    DOI: 10.2991/978-94-6239-699-9_18
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