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Value-Driven Engagement: How Perceptions Influence Chinese Students’ Intentions in the Forest-Based Bioeconomy

Author

Listed:
  • Yanqing Wen

    (Northwest A & F University)

  • Mei Qu

    (Northwest A & F University)

Abstract

Using questionnaire survey data from a randomly sampled cohort of Chinese university students (N = 1105), this study investigates their intentions and behaviours regarding participation in the Forest-based Bioeconomy. Findings indicate that students’ understanding of the foundational theories of the Forest-based Bioeconomy remains relatively vague, with the Value-Belief-Norm (VBN) theory serving as a relevant theoretical framework for examining student engagement interest. Concurrently, ecological worldviews correlate with students’ perceived enabling conditions for advancing the Forest-based Bioeconomy, jointly influencing their participation interest. These findings illuminate intrinsic motivations driving Chinese university students’ engagement in Forest-based Bioeconomy activities, charting pathways for identifying policies that foster student participation and thereby comprehensively advancing the Forest-based Bioeconomy’s development in China.

Suggested Citation

  • Yanqing Wen & Mei Qu, 2026. "Value-Driven Engagement: How Perceptions Influence Chinese Students’ Intentions in the Forest-Based Bioeconomy," Advances in Economics, Business and Management Research,, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-672-2_7
    DOI: 10.2991/978-94-6239-672-2_7
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