Analysis of the Impact Path of Digital Economy on China's Foreign Cultural Trade

Under the background of digital transformation of global economy, the influence of the digital economy on the field of international trade is continuously deepening, with a particularly prominent effect on China’s foreign cultural trade. This paper comprehensively employs data comparison and empirical analysis methods and dissects the influence mechanism of the digital economy on foreign cultural trade and then proposes corresponding strategies. The research indicates that the digital economy can promote the development of foreign cultural trade through optimizing the allocation of production factors, expanding market space, innovating trade models, and promoting industrial integration. Empirical results show that the development level of the digital economy significantly boosts the scale of China’s foreign cultural trade and plays a positive role by broadening trade channels, enhancing trade competitiveness, and stimulating international cultural consumption demand. Therefore, it is suggested to start from improving digital infrastructure in different regions, increasing the technological content of cultural products, optimizing the trade structure, creating high-quality cultural service brands, and strengthening policy support for new digital cultural business forms and models, to promote the high-quality development of China’s foreign cultural trade.