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Exploring the Impact of digital transformation on Organizational Performance and Growth

In: Proceedings of the 5th International Conference on Management Research (ICMR 2025)

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  • Snehalata Das

    (STRM (Commerce), KISS University, Assistant Professor)

Abstract

This study explores the influence of ‘digital transformation ‘on organizational performance across sectors such as retail, finance, healthcare, and manufacturing. A sample of 300 respondents, including senior managers, employees, and customers from organizations undergoing digital transformation, was surveyed using a Likert scale-based questionnaire. The data was analyzed using SPSS to perform descriptive statistics, reliability analysis, and multiple regression. The findings show that ‘digital transformation ‘has a significant positive effect on ‘KPIs’ key performance indicators like customer satisfaction, revenue growth, and operational efficiency. This study exposes that, important factor for successful digital transformation is employee readiness. Other hand organizational culture and leadership commitment had not as much of impact on digital transformation. It gives valuable insights for business house wanting to optimize their competitiveness and best performance in this globalization era.

Suggested Citation

  • Snehalata Das, 2026. "Exploring the Impact of digital transformation on Organizational Performance and Growth," Advances in Economics, Business and Management Research, in: Arvind Tripathy & Kumar Mohanty (ed.), Proceedings of the 5th International Conference on Management Research (ICMR 2025), pages 472-496, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-660-9_23
    DOI: 10.2991/978-94-6239-660-9_23
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