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Sustainable Marketing Practices Strategies for Promoting Organic Agricultural Products

In: Proceedings of the 5th International Conference on Management Research (ICMR 2025)

Author

Listed:
  • Sushanta Kumar Tarai

    (Kalinga Institute of Social Sciences (KISS) Deemed to Be University)

  • Snigdharani Panda

    (Kalinga Institute of Social Sciences (KISS) Deemed to Be University)

Abstract

Sustainable marketing strategies are necessary to promote organic agricultural products in a market that is growing more environmentally conscious. The primary objective of this is to identify and evaluate effective marketing strategies for sustainable and organic agricultural products. Current chapter involves a mixed method approaches, including some reviews of literatures, survey of consumers for data collections and some case studies of successful organic product campaigns. After using some statistical tools like regression analysis and exploratory factor analysis, the chapter finds the impact of consumer behaviour and the effectiveness of various marketing strategies. Moreover, the chapter conclude with the finding of transparency of eco-labelling and consumer education.

Suggested Citation

  • Sushanta Kumar Tarai & Snigdharani Panda, 2026. "Sustainable Marketing Practices Strategies for Promoting Organic Agricultural Products," Advances in Economics, Business and Management Research, in: Arvind Tripathy & Kumar Mohanty (ed.), Proceedings of the 5th International Conference on Management Research (ICMR 2025), pages 395-408, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-660-9_20
    DOI: 10.2991/978-94-6239-660-9_20
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