IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-660-9_19.html

Digital Consumer Behavior in Khurda, Odisha: An Empirical Study

In: Proceedings of the 5th International Conference on Management Research (ICMR 2025)

Author

Listed:
  • Kumar Devadutta

    (Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, School of Computer Engineering)

  • Kumar Mohanty

    (Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, School of Management)

  • Suvasis Ghosh

    (Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, School of Management)

  • Jyotiranjan Gochhayat

    (Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, School of Rural Management)

Abstract

This study delves into the evolving landscape of digital consumer behavior in Khurda, a district in Odisha, emblematic of India's rapid technological adoption. The study aims to understand the dynamics of consumer preferences for online purchases. Data were collected from 500 respondents through a structured questionnaire and were analyzed using statistical tools. Findings reveal that a major proportion of consumers engage in frequent online purchases, driven by factors such as price, reviews, and brand reputation. Smartphones dominate as the primary device for using the internet and making online purchases. Consumer satisfaction was found to be driven by factors beyond spending habits and is significantly difference among respondents using different devices for digital activity. Online purchase frequency changes significantly with the education level of the consumers. Similarly, gender influences the types of products people tend to purchase whereas Females and Others seem to report more issues with online purchases compared to Males. The research explores digital consumer behaviour and highlights the necessity for businesses to adopt localized, transparent, and consumer-focused strategies to bridge the trust gap to thrive in this digital age. This paper provides actionable insights for stakeholders aiming to harness the potential of the digital consumer market.

Suggested Citation

  • Kumar Devadutta & Kumar Mohanty & Suvasis Ghosh & Jyotiranjan Gochhayat, 2026. "Digital Consumer Behavior in Khurda, Odisha: An Empirical Study," Advances in Economics, Business and Management Research, in: Arvind Tripathy & Kumar Mohanty (ed.), Proceedings of the 5th International Conference on Management Research (ICMR 2025), pages 381-394, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-660-9_19
    DOI: 10.2991/978-94-6239-660-9_19
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-660-9_19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.