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The Secrets of Attractiveness of Digital Twin: A Study of Digital Twin Images Based on Consumers’ Preferences

In: Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)

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  • Jiajia Lin

    (New Channel)

Abstract

With the development of metaverse technology and artificial intelligence, digital twin endorsement, as a new type of marketing carrier, is intrinsically related to consumers’ preferences. This study constructs a theoretical framework of digital twin characteristics and consumers’ preferences based on a questionnaire. The results show that the appearance and type of digital twin positively affect consumers’ preference. Consumers have the right to customize the digital twin independently. The negative perception caused by lack of reality can be weakened by enhancing the sense of customization and emotional attachment. This study provides theoretical support for brands to optimize their digital twin strategies, reveals the psychological mechanism underlying consumers’ decisions in virtual endorsement scenarios, and supplements the marketing theory gap regarding non-human endorsement subjects.

Suggested Citation

  • Jiajia Lin, 2026. "The Secrets of Attractiveness of Digital Twin: A Study of Digital Twin Images Based on Consumers’ Preferences," Advances in Economics, Business and Management Research, in: Xiongfeng Pan & Huaping Sun & Abdul Rauf & Md Rabiul Islam & Liew Chee Yoong (ed.), Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), pages 935-942, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-642-5_98
    DOI: 10.2991/978-94-6239-642-5_98
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