Investment value of Yanjin Shop: A Combined SWOT and Harvard Analytical Framework Approach

This paper presents an in-depth case study of Yanjin Shop, a prominent player in China’s rapidly expanding leisure snack industry, situated within the broader context of national macro-level policies aimed at stimulating domestic consumption. Employing an innovative methodological approach that integrates SWOT analysis with the Harvard Analytical Framework, this research conducts a systematic and multi-dimensional evaluation of the company’s investment potential and strategic positioning. The findings demonstrate that Yanjin Shop’s vertically integrated self-built manufacturing supply chain, coupled with its exceptional responsiveness to evolving retail channel dynamics, has positioned it to effectively capitalize on emerging market opportunities. These advantages have driven sustained robust growth and significantly enhanced its long-term investment attractiveness. Nonetheless, the study also identifies several notable risks, including over-dependence on specific sales channels and considerable exposure to raw material cost volatility. By combining strategic insight and financial analysis, this research proposes a comprehensive and practical framework for corporate valuation within the fast-moving consumer goods sector. It aims to provide valuable insights and serve as an actionable reference for investors facilitating informed and evidence-based decision-making in similar market environments.