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The Research on the Innovation of Marketing Models Driven by Digital Advertising

In: Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026)

Author

Listed:
  • Ye Li

    (Shandong University of Technology, School of Computer Science and Technology)

Abstract

With the rapid development of information technology, digital advertising has gradually become a core instrument in commercial marketing. Particularly propelled by the digital and networked environment, both advertising formats and marketing strategies are continuously innovating. This paper analyzes the distinctions between digital and traditional advertising, systematically reviews the four major marketing models currently driven by digital advertising, and provides theoretical support and practical guidance for enterprises undergoing marketing transformation and pursuing sustainable, high-quality development in the digital economy era.

Suggested Citation

  • Ye Li, 2026. "The Research on the Innovation of Marketing Models Driven by Digital Advertising," Advances in Economics, Business and Management Research, in: Xiongfeng Pan & Huaping Sun & Abdul Rauf & Md Rabiul Islam & Liew Chee Yoong (ed.), Proceedings of the 2026 11th International Conference on Financial Innovation and Economic Development (ICFIED 2026), pages 1103-1110, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-642-5_116
    DOI: 10.2991/978-94-6239-642-5_116
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