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Application Effect of AI Real Time Rendering Technology in Sports Live Streaming and Z Generation Market Prospect Analysis Based on Big Data

In: Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026)

Author

Listed:
  • Peibing Cheng

    (Shanghai University of Sport, Department of Sports Economics and Management)

Abstract

AI real-time rendering technology is reshaping the viewing ecosystem of sports live streaming and has become a core innovation to attract Generation Z users. The research finds that technical immersion, interactive participation and content personalization are the core driving factors, while usage threshold and content adaptability are the main constraints. The technology has broad application prospects in professional event broadcasting, folk sports promotion and sports IP derivative development. Moreover, policy support and industrial chain improvement will further accelerate its commercialization. This study provides empirical reference for the in-depth integration of AI real-time rendering technology and the sports live streaming industry, and also offers decision-making basis for industry participants to formulate Generation Z-oriented market strategies.

Suggested Citation

  • Peibing Cheng, 2026. "Application Effect of AI Real Time Rendering Technology in Sports Live Streaming and Z Generation Market Prospect Analysis Based on Big Data," Advances in Economics, Business and Management Research, in: Hongbo Li & Daowen Qiu & Hui An & Yahua Xu & Liew Chee Yoong (ed.), Proceedings of the 2026 5th International Conference on Big Data Economy and Digital Management (BDEDM 2026), pages 256-264, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-640-1_24
    DOI: 10.2991/978-94-6239-640-1_24
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