Understanding Geopolitical Effects on Consumer Behavior based on Japan’s Nuclear Wastewater Release Signal using Multiple Linear Regression Analysis

This study employs behavioral economics theory and statistical analysis methods, using big data from HKTVMall, a well-known Hong Kong shopping platform, to analyze targeted consumer boycott patterns following geopolitical events, with a particular focus on food products. The study focuses on consumer reactions to the Japanese government’s decision to release wastewater from the Fukushima nuclear power plant into the ocean. The research provides a detailed assessment of the impact of the Japanese government’s statement on Hong Kong consumers’ purchasing decisions, thus offering insights into broader global consumer attitudes. By clarifying the interaction between government policy decisions and market behavior, it helps to gain a deeper understanding of the dynamic changes in consumers’ decision-making processes when facing environmental issues. Furthermore, this paper emphasizes the significant potential of consumer behavior analysis to provide reference for policy discussions and business ethics practices in a global economy increasingly focused on environmental protection.