IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-94-6239-626-5_26.html

Digital Marketing Transformation and Marketing Team Cohesion: The Role of Work–Life Balance Mediation in Consumer Gender Perspectives – A Conceptual Analysis

In: Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025)

Author

Listed:
  • Wartono Wartono

    (Universitas Sarjanawiyata Tamansiswa)

  • Ambar Lukitaningsih

    (Universitas Sarjanawiyata Tamansiswa)

Abstract

This study aims to analyze the influence of DMT (DMT) on sales team cohesion, with WLB (WLB) as a mediating variable and gender as a control variable. In the digital age, the use of digital tools in marketing improves communication and collaboration efficiency in sales teams, but also poses challenges related to WLB. A good WLBcan minimize conflicts between work and personal life demands, which in turn strengthens team cohesion. However, the effect of this may vary by gender, such that women may be more negatively impacted in terms of combining work and personal responsibilities. This study advances a theoretical framework which connects DMT, WLB and sales team cohesion, along with examining the moderating role of gender on these relationships. Through a conceptual approach, this research provides new insights into the role of WLBin improving team cohesion in the midst of digitalization and how gender influences responses to these changes. The findings of this study are expected to provide guidance for organizations in designing digital strategies that support WLBand improve the effectiveness of sales teams.

Suggested Citation

  • Wartono Wartono & Ambar Lukitaningsih, 2026. "Digital Marketing Transformation and Marketing Team Cohesion: The Role of Work–Life Balance Mediation in Consumer Gender Perspectives – A Conceptual Analysis," Advances in Economics, Business and Management Research, in: Syamsul Hadi & Riskin Hidayat & Ambar Lukitaningsih & Ong Lin Dar & Taufik Abd Hakim (ed.), Proceedings of the 1st International Conference on Business, Economic, and Social Sustainability (ICOBES 2025), pages 348-360, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-626-5_26
    DOI: 10.2991/978-94-6239-626-5_26
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-94-6239-626-5_26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.