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Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling

In: Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)

Author

Listed:
  • Yong-Fu Li

    (Macau University of Science and Technology)

  • Gui-Cheng Shi

    (Macau University of Science and Technology)

Abstract

With China’s national energy transition and growing energy storage market demand, the industry has boomed but exposed deep-seated issues, hampering suppliers’ long-term customer relationships. Customer trust and repurchase intention are critical for its high-quality development, yet academic research on their formation remains scarce. To fill this gap, this study adopts embedded market theory and employs structural equation modeling for empirical testing, exploring how social bonding, product quality, technical support, and value co-creation affect trust and repurchase intention. It also examines trust’s mediating role and customer type’s moderating effect. Theoretically, it expands embedded market theory’s application, improves perceived value dimensions, and verifies the mediating mechanism and boundary conditions. Practically, it offers actionable suggestions for suppliers to develop differentiated marketing strategies and optimize quality management. It also highlights that policymakers need to strengthen market supervision and information disclosure to build a trust-based market environment.

Suggested Citation

  • Yong-Fu Li & Gui-Cheng Shi, 2026. "Research on Customer Trust and Repurchase Intention in China’s Energy Storage Industry: An Empirical Analysis Based on Structural Equation Modeling," Advances in Economics, Business and Management Research, in: Touria Benazzouz & Sandeep Saxena & Hui Nee Au Yong & Nor Zafir Md Salleh (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025), pages 465-474, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-602-9_41
    DOI: 10.2991/978-94-6239-602-9_41
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