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From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN

In: Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025)

Author

Listed:
  • Yang Bai

    (Chengdu University of Information Technology, School of Management)

  • Minyue Zhong

    (Chengdu University of Information Technology, School of Management)

  • Qian Chen

    (Chengdu University of Information Technology, School of Management)

  • YanPing Li

    (Chengdu University of Information Technology, School of Management)

  • Xianrong Deng

    (Chengdu University of Information Technology, School of Management)

  • Xueqian Song

    (Chengdu University of Information Technology, School of Management)

Abstract

For the mechanism of the “Anime Pilgrimage” behavior driven by the emotional projection of Generation Z ACGN on tourist destinations, 1747 user comment data were crawled and a theoretical model was constructed using programmatic grounded theory. A questionnaire survey was conducted for Generation Z and analyzed using structural equation modeling. The results show that: (1) The popularity of cultural IP can increase tourism willingness, but cannot enhance perceived value. (2) Cultural identity can enrich and enhance the tourism experience, but it cannot directly trigger tourism behavior. (3) Value co creation behavior can enhance tourists’ perceived value and trigger their willingness to travel.

Suggested Citation

  • Yang Bai & Minyue Zhong & Qian Chen & YanPing Li & Xianrong Deng & Xueqian Song, 2026. "From Drama Scenes to Geographical Imprints: Empowering the Creation of Tourism Destinations through the “Anime Pilgrimage” Driven by the Emotional Projection of Generation Z ACGN," Advances in Economics, Business and Management Research, in: Touria Benazzouz & Sandeep Saxena & Hui Nee Au Yong & Nor Zafir Md Salleh (ed.), Proceedings of the 2025 7th International Conference on Economic Management and Model Engineering (ICEMME 2025), pages 202-212, Springer.
    • Handle: RePEc:spr:advbcp:978-94-6239-602-9_20
    DOI: 10.2991/978-94-6239-602-9_20
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