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Practice of Networked Content Self-regulation Amongst Malaysian Users

In: Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022)

Author

Listed:
  • Chun-T’ing Loh

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Ah-Suat Lee

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Yoon-Mei Chin

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Yen-Hong Ng

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Pik-Yin Foo

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

  • Zam Zuriyati Mohamad

    (Universiti Tunku Abdul Rahman, Faculty of Business and Finance)

Abstract

This study proposes a framework that aims to identify the degree and nature of self-regulation when assessing, consuming and sharing networked content and to determine the factors included by users when self-regulating, mediating or controlling the use of networked media contents. In addition, this study aims to examine the users’ awareness, readiness and expectation on being subject to the Content Code. Based on the Theory of Self-Regulation and Theory of Planned Behaviour, this study conceptualises that trust, subjective norms and emotion will contribute to networked content self-regulation and thereafter lead to intention to adopt the content code. In order to achieve the objectives of this study, a quantitative, cross-sectional research design will be applied by distributing questionnaire to the network users, aged 20 to 39 in rural and urban areas from 4 regions in Malaysia. The data collected will be analysed using Partial Least Square Structural Equation Modelling. It is expected this study will be beneficial specifically to the Content Regulation Consumer and Industry Affairs Division, Malaysian, Communication and Multimedia Commission on the public readiness to being subject to the Content Code. Generally, this study will be beneficial to the public in promoting awareness on self-regulation and content code.

Suggested Citation

  • Chun-T’ing Loh & Ah-Suat Lee & Yoon-Mei Chin & Yen-Hong Ng & Pik-Yin Foo & Zam Zuriyati Mohamad, 2023. "Practice of Networked Content Self-regulation Amongst Malaysian Users," Advances in Economics, Business and Management Research, in: Fanyu Chen & Keng Soon William Choo & Voon Hsien Lee & Chooi Yi Wei (ed.), Proceedings of the 10th International Conference on Business, Accounting, Finance and Economics (BAFE 2022), pages 463-476, Springer.
    • Handle: RePEc:spr:advbcp:978-2-494069-99-2_34
    DOI: 10.2991/978-2-494069-99-2_34
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