IDEAS home Printed from https://ideas.repec.org/h/spr/advbcp/978-2-38476-257-6_71.html

Business Negotiation Strategy and Method Analysis Based on Game Theory

In: Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024)

Author

Listed:
  • Nishan Huang

    (Wuhan University of Technology)

Abstract

Business negotiation refers to the process in which different business subjects negotiate on specific business items to pursue common business interests and reach common business goals. Business negotiation is widely used in society, and both sides will encounter various risks and uncertainties in the negotiation. This paper is based on the analysis of risks and uncertainties in business negotiation, the game theory concept model and its related applications are used to explain the problems encountered in business negotiations and their solutions. Finally, the conclusion that the betrayal and deception of both sides in negotiation are due to the principle of self-interest and the choice of maximizing the interests of rational people is drawn. And found that the two sides trust each other to choose cooperation as the best choice for mutual benefit. This paper provides some negotiation skills for those involved in business negotiation in different situations, such as the weak party delaying negotiations, the two sides trying to reach a Nash equilibrium, and the strong party reasonable pressure.

Suggested Citation

  • Nishan Huang, 2024. "Business Negotiation Strategy and Method Analysis Based on Game Theory," Advances in Economics, Business and Management Research, in: T. Ramayah & Pui Mun Lee & Edward H. K. Ng (ed.), Proceedings of the 2024 International Conference on Applied Economics, Management Science and Social Development (AEMSS 2024), pages 607-615, Springer.
    • Handle: RePEc:spr:advbcp:978-2-38476-257-6_71
    DOI: 10.2991/978-2-38476-257-6_71
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:advbcp:978-2-38476-257-6_71. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.