Research on Pricing Decisions in Closed-Loop Supply Chains Considering Corporate Social Responsibility and Retailer Recycling

In the current business landscape, the closed-loop supply chain development model is increasingly favored by enterprises. This trend is driven by its potential to optimize costs and align with principles of green development and active corporate social responsibility. In this context, this chapter assumes a single-cycle closed-loop supply chain consisting of a manufacturer and a retailer, both of which possess corporate social responsibility awareness. The chapter explores the impact of the manufacturer and retailer’s joint implementation of CSR under two scenarios: manufacturer dominance and retailer dominance. Specifically, it investigates how the CSR actions of both parties, including the degree of CSR implementation and the allocation of CSR responsibilities, influence pricing decisions, recovery rates, and the overall optimal profit and utility of the closed-loop supply chain system. The conclusion indicates that under both power structures, the corporate social responsibility (CSR) actions of manufacturers and retailers can reduce wholesale and retail prices, promote the recycling of waste products, and enhance the overall utility of the closed-loop supply chain.