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Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method

In: Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)

Author

Listed:
  • Riana Mayasari

    (Politeknik Negeri Sriwijaya, Accounting)

  • Jovan Febriantoko

    (Politeknik Negeri Sriwijaya, Accounting)

  • Rian Rahmanda Putra

    (Politeknik Negeri Sriwijaya, Cumputer Engineering)

  • Hendra Hadiwijaya

    (ITB Palcomtech, Accounting)

  • Dedy Kurniawan

    (Universitas Sriwijaya, Informatics Management)

Abstract

This study aimed to find What factors influence behavioral intention to use Smart Village Ogan Ilir (SVOI). Technology Acceptance Model 3 was employed in this investigation. The instance of this study were 200 respondents in 5 villages of Ogan Ilir Regency namely Tanjung Pinang I Village, Tanjung Pinang II Village, Limbang Jaya I Village, Limbang Jaya II Village, and Tanjung Laut Village as users of Smart Village Ogan Ilir (SVOI) application. The data were examined using the Variance or Component-Based Structural Equation Modeling (VB-SEM) approach. According to the findings, Perceived Usefulness had an impact on behavioral intention that was both positive and significant, at 0.521, and positive but not statistically significant, at 0.344. Perceived Utility had a positive but insignificant influence on Usage Behavior of 0.078, Usage behavior was positively and significantly influenced by perceived ease of use (0.421), While usage behavior was positively and significantly impacted by behavioral intention (0.374). In the use of Smart Village Ogan Ilir, Usage behavior was more affected by rather than perceived usefulness and behavioral intention (SVOI), perceived simplicity of use.

Suggested Citation

  • Riana Mayasari & Jovan Febriantoko & Rian Rahmanda Putra & Hendra Hadiwijaya & Dedy Kurniawan, 2023. "Analysis of Behavioral Intention Towards the Use of Smart Village Ogan Ilir (SVOI) Using Technology Acceptance Model (TAM) 3 Method," Advances in Economics, Business and Management Research, in: Nairobi & Yuliansyah & Habibullah Jimad & Ryzal Perdana & Gede Eka Putrawan & Trio Yuda Septiawan (ed.), Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022), pages 545-553, Springer.
    • Handle: RePEc:spr:advbcp:978-2-38476-064-0_55
    DOI: 10.2991/978-2-38476-064-0_55
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