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Extensions and Limitations of the Perception Approach

In: Congestion-Prone Services Under Quality Competition

Author

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  • Dong-Joo Moon

    (Seoul National University)

Abstract

The perception approach can be applied to modeling the UMP of consumers for various qualitative choice services under quality competition, in addition to the non-durable service examined in the previous chapter. In modeling of a UMP for a certain service, the perception approach has the advantage of reasonably reflecting the uniqueness of the service. Therefore, the UMP for a particular service generally has an expression different from that for other services. Such a UMP for a particular service can be sorted into two categories: qualitative choice problems defined in Sect. 2.4.2, and non-qualitative choice problem s that refer to UMPs under the perception approach other than qualitative choice problems.

Suggested Citation

  • Dong-Joo Moon, 2011. "Extensions and Limitations of the Perception Approach," Advances in Spatial Science, in: Congestion-Prone Services Under Quality Competition, edition 127, chapter 0, pages 37-60, Springer.
    • Handle: RePEc:spr:adspcp:978-3-642-20189-9_3
    DOI: 10.1007/978-3-642-20189-9_3
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