IDEAS home Printed from https://ideas.repec.org/h/spr/adspcp/978-3-030-61274-0_10.html
   My bibliography  Save this book chapter

Modeling Spatial Attractiveness to Wine Tourism in North Carolina, U.S.A

In: Regional Science Perspectives on Tourism and Hospitality

Author

Listed:
  • Miriam E. Martin

    (University of North Carolina at Charlotte)

  • Eric M. Delmelle

    (University of North Carolina at Charlotte)

Abstract

Wine tourism in North Carolina (NC) has substantially grown, and it is critical to capture the underlying factors that influence individual decisions to visit wine regions, ultimately informing marketing strategies and tourism product development. We conduct surveys at NC wineries to identify factors that may influence attractiveness and barriers to participating in wine tourism activities. The quality of customer service, wine, and scenery was contributing factors. Discounts and special events were deemed considerably more important to first-time visitors, whereas repeat visitors placed more value on customer service and wine quality. Visitors from urban areas were influenced by travel time. This information is used in several gravity model scenarios, reflecting the interactions of wine tourists with wine regions and suggests subtle differences for wineries located in rural areas and those in close vicinity to an urban center. The results contribute to a better understanding of the dynamics of NC wine tourism.

Suggested Citation

  • Miriam E. Martin & Eric M. Delmelle, 2021. "Modeling Spatial Attractiveness to Wine Tourism in North Carolina, U.S.A," Advances in Spatial Science, in: Mauro Ferrante & Oliver Fritz & Özge Öner (ed.), Regional Science Perspectives on Tourism and Hospitality, edition 1, pages 181-208, Springer.
    • Handle: RePEc:spr:adspcp:978-3-030-61274-0_10
    DOI: 10.1007/978-3-030-61274-0_10
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:adspcp:978-3-030-61274-0_10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.