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The Influence of Religions on Business of Multinational Companies - The Case of Podravka

Author

Listed:
  • Ana Rabaðija

    (Rasco d.o.o.)

  • Vito Bobek

    (University of Applied Sciences FH Joanneum)

  • Tatjana Horvat

    (University of Primorska)

Abstract

The paper was created to show the influence of religions on multinational companies' business with particular emphasis on the company Podravka d.d. with its registered office in the Republic of Croatia. In addition to theoretical starting points in the field of international economics and religions, the paper also analyzes the company's operations, certification procedures, and consumer attitudes in the domestic market concerning business decisions related to the influence of religions, which the company has made in the last decade. These attitudes were analyzed using the method of descriptive statistics. The main conclusions are: religion has a significant impact on production processes, but also other parts of Podravka's business, consumer attitude towards adaptation to religious requirements is mostly positive, but also very pronounced neutrality of respondents and lack of information on topics such as halal and kosher certification. The results indicate the need to conduct a consumer information campaign and be used as a starting point for campaign preparation. It is suggested that after carrying out certain activities, the research be repeated in order to determine the success of the campaign.

Suggested Citation

  • Ana Rabaðija & Vito Bobek & Tatjana Horvat, 2020. "The Influence of Religions on Business of Multinational Companies - The Case of Podravka," MIC 2020: The 20th Management International Conference,, University of Primorska Press.
    • Handle: RePEc:prp:micp20:265-276
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