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Internet-based CSR communication of Hungary's top enterprises

In: Proceedings of FIKUSZ '09

Author

Listed:
  • Evelyn ERDÉLYI

    () (University of Szeged Congress Centre,)

  • Éva BEKK

    () (University of Szeged Faculty of Economics and Business Administration)

  • Gábor SCHULZ

    () (University of Szeged Faculty of Economics and Business Administration)

  • Ágnes MOTIKA

    () (University of Szeged Faculty of Economics and Business Administration)

Abstract

Since the publication of the Bruntland Report (1987) the concept of sustainable development has been widely known, and increasingly becoming the core of all time media, political and scientific discussion. More and more say in connection with sustainable development that this goal can not be achieved without the approval of the business sphere or corporate social responsibility. In the first part of our essay we introduce the definition of CSR, and in the upcoming chapters we present the summary of CSR connected articles published in the inland and scientific periodicals. In our opinion the way and quantity a scientific topic is displayed in the written press is determining for the scientific sphere. Corporate social responsibility has gone through a great change in the last few years in Hungary. More and more related articles, books, conferences, trainings, tender opportunities are available that supports the fact that today this topic is actual and relevant in Hungary. Furthermore we provide a short summary about the articles in connection with communication, namely who has written what in this issue so far. Finally in the fourth chapter we present our empirical research, where the main research question is whether there is difference in the communication through the internet among the TOP 1-50, TOP 51-100 and TOP 101-200 companies.

Suggested Citation

  • Evelyn ERDÉLYI & Éva BEKK & Gábor SCHULZ & Ágnes MOTIKA, 2009. "Internet-based CSR communication of Hungary's top enterprises," Proceedings of FIKUSZ '09,in: László Áron Kóczy (ed.), Proceedings of FIKUSZ '09, pages 71-85 Óbuda University, Keleti Faculty of Business and Management.
  • Handle: RePEc:pkk:sfyr09:71-85
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    More about this item

    Keywords

    corporate social responsibility; sustainability; communication;

    JEL classification:

    • M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics

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