Challenges in Marketing: Reasons for the Existence of Green Marketing
In: FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings
State of the environment and the antropomorph origin of environmental problems poses the question whether the recent economic system and as a part of it, marketing are able to contribute to environmental protection – not only for economic interest but as a moral obligation. The high interdependency of production and consumption with nature needs paradigm shift in the long run, however there are tools in the hands of managers in short run, too. Green marketing is one of them, which tries to harmonize environmental and individual interests. Those who want to keep up with development and with social expectations, too need to get to know green marketing and its opportunities in the 21st century deeper.
|This chapter was published in: László Áron Kóczy (ed.) FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings, , pages 137-147, 2008.|
|This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) 2008 with number 137-147.|
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