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Corporate tendering opportunities as reflected by two daily newspapers

In: FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings

Listed author(s):
  • Orsolya Kocsis-Kisantal


    (University of Pécs Faculty of Business and Economics)

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    In most of the countries the enterprises lay solid ground for the economy. Hungary is not an exception: companies are able to contribute to the GDP and influence the unemployment rate through generating new workplaces. As new entrants come into the market, the competition becomes more and more intense, and the adaptability and the flexibility of the economy is getting better. Enterprises play an important role in the stimulation and in the utilization of technological innovations. For entrepreneurs, this makes the opportunity for individuality, development and self-actualization. In Hungary the majority of companies belong to the SME (small and medium-sized enterprises) category. It is well-known that finding the necessary financial sources in order to survive and operate is a significant problem for them. This fact not only hinders growth, but also makes the enterprises unable to continue their activity. Hungary has been a member of the European Union since May 2004. This fact means that more financial sources become available for SMEs, however, the enterprises have to be adaptable and able to react flexibly. Getting EU subsidies requires new approaches, forward planning and the ability of managing projects. Between 2004 and 2006, the results of the tenders showed that the SMEs can be divided into three groups by virtue of their attitude to the new financial sources. One part of them are regular participants of tenders (often successful), another part only rarely tries to get sources in such a way, and there is a significant group in the SME sector which is apprehensive in this respect, although there are lots of available sources for getting information about the tenders. The results of a nationwide representative survey show that the entrepreneurs get such information primarily from the Internet, at the same time, the national and local newspapers are less relevant sources of news in this respect. This article aims to analyze the validity of the above mentioned results in respect of the value judgement of entrepreneurs concerning the Internet and the press.

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    This chapter was published in: László Áron Kóczy (ed.) FIKUSZ 2008 Business Sciences - Symposium for Young Researchers: Proceedings, , pages 107-124, 2008.
    This item is provided by Óbuda University, Keleti Faculty of Business and Management in its series Proceedings Papers of Business Sciences: Symposium for Young Researchers (FIKUSZ) 2008 with number 107-124.
    Handle: RePEc:pkk:sfyr08:107-124
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