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Main Trends in B2C E-commerce in the Slovak Republic

Author

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  • Ľubica Lesáková

    (Matej Bel University)

Abstract

Slovakia is one of the fastest growing region in Central Europe when comes to e-commerce. As the digital infrastructure and logistics network improve, the potential is obvious. The strong growth of B2C e-commerce in Slovakia in the last years means that Internet is now a favourable place for Slovak enterprises as well as for Slovak citizens to do their businesses and shopping. The widespread use of Internet and high level of access to smart phones and mobile broadband are common explanation for growth of online shopping in Slovakia. More and more people are finding that shopping online has a number of benefits compared with shopping in a physical store: it is easy, saves time and can be done at a time to suit the consumer. What shoppers agree on is that both price and delivery time are reasonable factors and that sites make a serious impression. The aim of the article is to present main trends in the development of B2C e-commerce in the Slovak Republic and to identify the main factors determining the decision of Slovak online shoppers to buy through Internet.

Suggested Citation

  • Ľubica Lesáková, 2015. "Main Trends in B2C E-commerce in the Slovak Republic," Proceedings- 11th International Conference on Mangement, Enterprise and Benchmarking (MEB 2015),, Óbuda University, Keleti Faculty of Business and Management.
    • Handle: RePEc:pkk:meb015:259-266
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    Keywords

    e-commerce; B2C e-commerce; Slovak Republic;
    All these keywords.

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